In the world of software-as-a-service (SaaS) testing, we’re under constant pressure to keep innovating.
To be fair, legacy software testing companies must also evolve to remain competitive. But there’s an important distinction between software testing providers who offer on-site solutions versus those who offer cloud-based ones.
The latter must continuously win over their customers’ loyalty.
What do I mean by that?
SaaS vendors offer subscription-based licenses on a monthly, quarterly, or yearly basis. Faced with lower operational and switching costs, a customer can walk away at any time and for any reason. Maybe he’s unsatisfied. Or perhaps he’s found a better alternative. The point is, our continued relationship with end users is never a foregone conclusion.
Contrast this with on-site software testing solutions that require:
- server installations
- extensive training
- expensive upgrades
This represents a huge investment of both time and money. Call it the sunk cost fallacy. Call it pragmatism. But customers are less likely to walk away. They feel “stuck” with the decision, for better or for worse.
This contrast is powerful. Because it means – all things being equal – that SaaS vendors must work harder to keep their customers happy. It’s an on-going courtship in which each vendor must constantly win over the customer’s affection… to the exclusion of all other alternatives on the market.
Renewing one’s subscription is an active and deliberate choice – one that each customer makes repeatedly every month, quarter, or year.
Talk about pressure.
So How Does Our SaaS Software Testing Stack Up to the Competition?
In most industries, growth is the biggest indicator of a company’s health. And in this department, Testuff has enjoyed net growth of 25% a year for the past 5 years.
But with subscription-based business models, customer retention is the true litmus test. After all, clever marketing can win you more customers (and growth) – even if your product is sub-par.
You can’t fake loyalty though.
So how does our SaaS software testing stack up in the retention arena?
Well, we ran some internal numbers and discovered that more than 60% of our clients have been with us for at least 3 years – some of them for as long as 5 years.
How do we explain this level of trust and loyalty in an industry that basically incentivizes customers to look for greener pastures?
There are any number of factors:
- We have a great product. It’s intuitive, affordable, and powerful.
- We never stop innovating. Not only do we offer monthly updates (for more than 50 consecutive months), but we constantly invest in our infrastructure. 2 months ago, we added a new data center in Japan. And just this month, we added a new one in San Francisco.
- We listen to our customers. This is probably the biggest reason for our success. We’ve cultivated an active and involved community of users who tell us exactly what they need. And we work very hard to satisfy them by incorporating their requests in each subsequent update.
It’s not easy. In fact – at times its downright terrifying to live on the razor’s edge, knowing that 1 misstep could send your customers running for the hills (or to a rival software testing vendor).
But it’s also deeply satisfying when our tireless efforts pay off with years of repeat business.
If you’re not already a Testuff user, I invite you to try our SaaS software testing suite for 30 days – free of charge. And if we do our jobs well, hopefully we’ll have your business on day 31 – and for the next 3 to 5 years at least.