Absolute Beginners

When we first look at a new thing, we are bound for that first impression. This first impression is sometimes the barrier, stopping us from starting a conversation with someone, choosing something to eat from the counter and of course buying a product. “No second chance for first impression” is a well known saying. For a SaaS business it might be a major differentiator between success and failure. Most of our potential customers are anonymous for us, and their purchase decision process is often the same as with all SaaS online sellers: The customer needs a service/tool. Searching the web … Read more