Getting closer to the customer

Is there anybody out there?  As a SaaS based test management software provider we face a few challenges, which are a result of the distance between us, as the vendor, and the customers out there. In distance we refer to the real actual distance, which is in many cases simply the other side of the world, but we also refer to the relationship potential gap. Unlike offline sellers, and many online sellers of different types, it is not uncommon that we see new customers showing up on the system, without any previous direct contact. Even with those who make some … Read more